Currently VP of Demand Generation & Growth at WRITER. Previously Fivetran, Turbonomic, and MongoDB — where I led the programs and teams that turned pipeline into IPOs.
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Scaling GTM for the generative AI platform for enterprise work.
Scaled Demand Generation from $25M to $250M.
Ran demand and digital through the IBM acquisition.
Created the Demand Generation function during the growth that led to IPO.
The motion is different at every stage. The instinct to keep running the last stage's playbook is what kills growth. I rebuild fast.
For the past three years I've been re-wiring programs, workflows, and org design around AI. Not slides. Real pipeline, real velocity, real cost curves.
Teams compound. The best marketing orgs I've built have been the ones where the bench out-grew me.
I'm always happy to talk with founders, CMOs, and operators working on hard growth problems — especially teams bringing AI into the stack.
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